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| New materials become the future trend of cosmetic packaging |
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In cosmetics packaging, as the technology level, personalized packaging highlights the gradual development of the highlight and innovation, the introduction of new technologies and applications, the development of new materials and environmentally friendly alternative to other features, will be more safe and convenient packaging are the market. China's accession to WTO, global brand management has become an important international competition business strategy, brand development, brand education, brand innovation and other issues are also increasingly subject to the attention of domestic enterprises, although not extensive international brand brand management experience, but also the lack of success of the brand operations management, but the Chinese national enterprises are still in trial and error, in the innovation and development. To cosmetics, cleaning products industry, for example, although in the minds of the people also left the white porcelain vase green metal cover, antique, affordable "big friendship" cream of the impression, but this country has been famed in the 1980s, with hundreds of millions of Customers of the old brand, and now can only ever be cut with consumer groups to maintain their meager sales of the. Information across the external intervention, the use of new technologies, emergence of new products, packaging and publicity, and overwhelming, study only one purpose - indecisive battle each customer. In the great wealth of goods today, do not change, no innovation, will be eliminated.
For new products is concerned, if we adopt the new packaging, then the impact force to the customer will be greatly enhanced. Another innovative packaging can be a very ordinary products add luster and appeal. In the personal care and fragrance market, the product packaging has become the retail shelves can quickly lock an important factor in consumers' eyes. Because contemporary consumer packaging design has to know, from mass market to high-end stores, from glass to plastic bottles, perfume and cosmetics marketers are increasingly focusing on innovative and unconventional packaging. For the attention of the strong competition in the consumer end, many packaging suppliers that the product design becomes more important than ever. Personalized with custom demand-driven production (for different consumer needs to personalize the mode of production) continues to develop, patent mold popular in the industry enterprises.
China's leading cosmetics packaging material direction, the general sense of "cosmetic" actually includes skin care, beauty salon supplies and perfume and other categories. According to the China Association of Fragrance Flavor and Cosmetic Industry related personnel, a variety of eye cream, night cream, SOD can be classified as honey and skin care products, sunscreen, etc. the list, shampoo, hair conditioner, hair water, lipstick, eyebrow pencil, nail polish and other cosmetics are grouped into the beauty salon supplies, and perfume can always dreams of. Cosmetics as a fashion consumer, it needs high-quality packaging materials to enhance their social status. Currently, almost all kinds of materials are used in cosmetics packaging, and glass, plastic, metal three materials is currently the main materials used in cosmetics packaging containers, boxes are commonly used for cosmetic packaging. "Continue to develop new materials and new processing technologies, the pursuit of a new shape, has been in the cosmetics packaging containers in the industry's development priorities." Packing a long-term research in materials technology engineer, told reporters, "Now, the scope of application materials is not limited to glass bottles, plastic bottles, the application of new materials has become a cosmetics industry to introduce new products, improve existing products as a way. "He said to the familiar P & G (Procter & Gamble), for example, The last launch of the "Zest" brand bath bottle material change in the past on a hard plastic texture, and the choice of a more user-friendly soft hardness of plastic packaging, "In this way, virtually, a product which increases the of affinity. "overtones," Zest "The successful launch of its choice of packaging materials are not unrelated. Similarly, P & G's other brands --- "Pantene" in existing on the basis of strong brands, but also in packaging design and material improvements made considerable efforts, and strive to be "old" brand fresh impetus. This also means that, fashion, eye-catching, dynamic, interesting packaging design and the adoption of the new bottle, cosmetics manufacturers will become later one of the means decisive end. In the field of skin care products, durable, beautiful packaging is endless.
The industry in the north Cosmetics Co., Ltd. produced a series of products, for example Crystal said, because of its more unique --- paste manufacturing process fully automated computer system with a cream machinery will be of the essence of different effects made of spherical particles , filamentous flower shapes, placed in a transparent gel-like in the mile, not only crystal clear appearance, stylish appearance, and its essence will be a complete seal, and the use of active metal ion conduction, so than the average cream like skin care products more quickly and more effectively restore the natural vitality of the skin and eliminate skin problems. Therefore, the designers take into account the aesthetics of its paste, in the choice of bottle packaging, there is tendency to choose the transparency, plasticity, and more solid feel and the same glass, plexiglass material, adding to the quality , superior gloss, gold, silver cap, hoping to give this crystal series luxury cosmetics, fashion, product content. And then also proved that their choice of packaging properly.
It is reported that this series of products a market, it has been the target consumer group --- young female consumers. Protective, functional and decorative One Less "In general, cosmetics, protective packaging should be both functional and decorative, according to market research, we predict that 'three of the one' is the future of cosmetics packaging direction of development. "the expert said. First, the fresh install of cosmetics will occupy a considerable market. In order to meet customer demand, many companies choose to produce preservative-free products. Therefore, the company had to fill them in small containers so that people can run out of time, for example, many brand essence is the use of this packaging. Although these cosmetics are generally expensive, difficult to become the market mainstream products, but it is the future of fashion, luxury lifestyle logo, so there will be a stable consumer group. Second, the development of green packaging materials design. Currently, a growing number of cosmetics companies began to focus on environmental issues in the selection of cosmetics, packaging materials will also be taken into account --- these materials can be recycled? "And the product, no doubt, green, environmentally friendly packaging materials will be the trend. "
Another possibility is to become a mainstream multi-layer plastic composite technology. It enables multi-layer composite of different types of plastic together, one into the plastic out, you can choose any color and design any shape --- as long as you have enough imagination. With multi-layer technology into the plastic, the plastic packaging on the one hand can be completely isolated from the light, air, skin care products to avoid oxidation, on the other hand, through the blend of different types of materials, in appearance who can bring amazing visual effects and a unique feel to improve the hose can be tortuous. At the same time, vacuum-packed quietly rising. Vacuum packaging protects contain fat, retinol, vitamin skin care products. It has the protection of strong, elastic recovery of the advantages. Vacuum packaging is another important direction of development is outstanding functionality, this is not so complicated for the container is very important. Nevertheless, the packaging for many years, "rising star" in the future --- plastic bottles will still occupy an important position. Light weight, sturdy and easy to produce plastic containers has been the advantage. By chemists and manufacturers of hard plastic, plastic products and have made past, only the transparent glass features. And according to experts, the new plastic bottles can be dyed various colors, even after anti-UV treatment, a sense of transparency also remain. |
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